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October 6, 2008
What McCain Can Do To Win
As I think we're all aware, most of the polls show that McCain-Palin is down about 6 points to Obama-Biden. Six points is outside of the margin or error, and even though the election is of course decided in the electoral college I think it's safe to say that right now McCain-Palin has to play catch up.
This is not as hard as it might seem. A month is an eternity, and bigger point spreads have been reversed. I won't go through them but if you know your electoral history you'll know what I'm talking about.
It would seem to me that there are, generally speaking, three courses of action
1) Talk about Obama's questionable associations, in particular Jeremiah Wright and William Ayers.
2) Promote the McCain-Palin economic package as superior to that of Obama-Biden. Make offshore drilling part of this message. While doing this highlight congressional Democrats who are tied to the fiscal crisis.
3) Portray Obama and Biden as so far to the left so as to be completely out of the mainstream. At the same time, promote McCain-Palin as reformers who will take on their own party and who have and are able to work with Democrats.
I think that McCain ought to do a combintion 2 & 3. No one who is not already turned off by Obama's associations will do so now. The mainstream media is completely in the tank for Obama and is simply not interested in doing any serious investigation.
Here is a recent McCain TV commercial of the type that he needs to do more of
This one has gone viral on right-wing blogs, which is great, but needs to be turned into a TV commercial. If the McCain campaign doesn't do it, one of our 527s need to (if they have, it needs to get out more). The video consists of excerpts from a late 2004 hearing that was to investigate Fannie Mae and Freddie Mac's illegal bookkeeping.
If you only watch one video here, watch this one:
Here's some footage of Fannie Mae CEO calling Obama and the Dems the "Family" and the "Conscience" of Fannie Mae that he ought to be using
Here is one from the NRCC that tells the story that McCain needs to get out more
Blame Alone Won't Work
Attacking Democrats along won't work, though, because Obama himself was not a part of the current fiscal crisis. even though as president I can't see Obama challenging his own congressional liberals, too many people will simply buy the Hope! and Change! mantra for this to be effective.
David Gelernter at The Weekly Standard gets it pretty much right, I think
McCain might break through the media fortress that protects independents from the truth if he'd repeat a small packet of information word-for-word at the end of every single speech. Soon crowds would anticipate these words and reporters would know them by heart, and they'd start making an impression on the country. Here are mine; but whatever words he chooses, he must start hammering home some simple truths right now.1. Mr. Obama is the most liberal senator in Washington.
2. Like other liberal presidents, he'd load the Supreme Court with the most liberal judges he could find.
3. Like other liberal presidents, he'd spend tax dollars like they were going out of style--when the economy must have a steady, experienced, pork-hating hand at the wheel.
4. Like other liberal senators, Mr. Obama was prepared to surrender to terrorists in Iraq.
5. Like other liberal senators, he is the wrong man to protect your children against Russia, Iran, North Korea and al Qaeda in dangerous times.
6. I fought for responsible regulation of the mortgage merchants when the Democrats were against it. I don't just talk, I act.
7. My closest Senate colleague is a Democrat, Joe Lieberman. I don't just talk bipartisanship, I act.
8. I picked Sarah Palin because our country needs young leaders who don't just talk; who act.
9. I'll do what I know is right, no matter what China or Germany or the U.N. thinks. You can't protect this nation by talking. You have to act.
10. Don't judge me as a politician or speech-maker. Judge me as a man who is more than talk. I would lay down my life for this country.
Some will wonder why energy is not a bigger part of this equation. I think it should included, but the fact is that the financial situation is dominating the news and has pushed energy to the sidelines.
In the end, campaigns are like wars, everyone is full of advice and if you lose the people whose advice you didn't take predictably say "if only they'd listened to me", not thinking that their advice might have made the situation worse.
Posted by Tom at October 6, 2008 9:00 PM
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